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Editorial


Telenovela Giants


Telenovela Stars


Taking a look at the world of telenovelas


•
Old Continent
Open and pay TV in the European market

• The Arabian countries
The challenge of finding children contents for the Middle East

• The Latin American telenovela has fallen into a dreamworld

Europe


• France
The next market for telenovelas

• The European Advertising Market between innovations and the waiting for the new legislation

• Increase in investment in Central and Eastern Europe

• Romania
They are already exporting their formats and telenovelas

• The creation of big forums and telenovela production sets

• Germany, Austria and Switzerland
A “regionalized” global economy and a strong competition for audiences

Latin America: Telenovelas, Fiction and Formats


• Argentina
The creation of customized products

• Rating is important, but there are other values that buyers claim

• With a strong presence in the US Hispanic market and Latin America

• Venezuelan
Venezuelan telenovela launched on mobile telephones

Asian European Markets: Telenovelas, Fiction and Formats


• Rusia
New series

• Prestigious series and drama production companies compete with each other

• Locally produced series and dramas

• Euro-Asian audiences said yes to the versions of Law & Orden

• Ukraine
Film.UA Group, one of the largest media groups

• India
A market to get the highest advertising exploitation

United States: The powerful Hispanic market


•
Comedy: A genre that wins over almost every content

• Comedy and drama series are topping programming schedules The successful return of series

• Hispanic TV must be in Spanish. Audience figures confirm this and support us.
Azteca America: Successful mixture of own productions and acquisitions

Laws & Regulations


• The European commercial TV
More flexibility in advertising and green light for content production, distribution and import

Only Ceo's


• Clapstem Productions
“We are an Ideas Shopping Center and announce the first India-Singapore-Korea co-production.”

The fourth window for contents


• General prospects of the US and Europe
What is working and what is not?

Latin American Writers Seedbed


• Original or adaptation?

Investigation


• 2007 TV trends: Making user-generated content useful