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Editorial
Telenovela
Giants
Taking
a look at the world of telenovelas
•
China
The giant market offers Chinese productions to four continents
•
Russia
Strongly going for it, NTV Broadcasting Company expands into other markets
Europe
• Germany
Love stories with a happy ending captivate the audience
•
Deustche Welle is going for short formats
•
DORIMEDIA GROUP’s marvelous premises in Zurich, Switzerland
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Italy
A format buyer, seller and co-producer
•
The creation of big forums and telenovela production sets
•
Switzerland
A change from German to American series Switzerland
• France
In the telenovela business, dubbing is a key means of reaching the French audience
• Austria
Local entertainment gains ground
• Czech Republic
“Adapting was very useful to gain experience and grow”
• Great Britain
The art of interactive TV, the return of game shows
• Ireland
A tough market for telenovelas
• Eastern Europe
Feel good and awareness programs
Latin
America: Telenovelas, Fiction and
Formats
•
Televisa
The cradle of telenovelas for 50 years
•
TV Azteca
Interview with Mario San Román, General Manager of TV Azteca.
“Mexican telenovelas maintain a position of pre-eminence”
• Estudios Azteca
“There are mirages in the business of telenovela production and sales”
Investigation
•
It's time to play!
TVMASNOVELAS2006
Fourth World Summit of the Telenovela and Fiction Industry
• Spanish TV
On the brink of a digital blackout
A key moment for content evelopment.
• Death of Primetime
Product Placement and other ways of making the most of the business.
TVMASNOVELAS2007
Fifth World Summit
of the Telenovela and Fiction Industry
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