Facebook has become the latest meeting point of worldwide internet users. Cyberaddiction increases, as a result of the explosive mix between internet and highly addictive online games… Most probably encouraged by the development of a parallel life on the internet, TV networks and producers have focused on creating a television lifestyle. Television transforms itself so that viewers do not turn into webaholics. The new television offerings must not

only provide the same advantages as the internet can offer, but also adapt the programs’ core to the lifestyle of viewers of a new genre. The rule number one to catch up with the web is to provide viewers with a high dose of technology. That means making TV a source of information as handy and quick as the Internet. Previous NOTA surveys* pointed to the fact that viewers have turned themselves into actors and makers of TV shows. Indeed, viewers are more and more often invited to engage while staying comfortably seated in their living rooms, just as they would do with the Internet. From game shows, to call TV or national tests, they don’t need to come to the studio anymore.
In the United-States, scouring the endless number of websites, blogs and user-generated materials on the Internet, CW’s weekly magazine Online Nation features everything and anything that has captured the attention of the online world. In addition to the various news magazines dedicated to user-generated content, fiction also takes advantage of viewers’ taste for cocooning. In the Swedish series Sanningan om Marika, viewers take part in the investigation following leads after Marika went missing on the day of her wedding. This drama series encourages the audience to participate in solving the mystery. The active search for the missing fictional character “Marika” is enabled through mobile phones, TV and Internet. The format is divided in three parts: The traditional drama series, a “debating news magazine” aired straight after the drama episode, and an interactive game in which TV viewers can participate through mobile phones or Internet. Internet or not, TV programs do not deviate from one of their main objectives : to provide more people with more knowledge. This can be approached seriously, but generally in an entertaining way. Thus, Human Guinea Pig (UK – Five) follows five young men who become human guinea pigs for a range of scientific experiments.
They especially take pleasure in performing outrageous and weird stunts. The channel takes advantage of new multimedia consumption habits to promote its program. Indeed Five makes the young and male skewing program available to viewers and net surfers on You Tube. Thus, viewers who missed the programs on TV can watch it on Internet.
Get more information on new programs and their performances thanks to the latest  International TV Trends” NOTA Survey available for MIPCOM. For more information, please contact acallay@eurodatatv.com

NOTA (New On The Air) was created by Eurodata TV Worldwide and IMCA. It detects all new TV show falling in Entertainment, Fiction and Factual genres in Australia, France, Germany, Italy, the Netherlands, Spain, Sweden, the United-Kingdom, and the United-States. Thanks to its weekly updated Internet website www.e-nota.com, NOTA Premium Service provides a complete program card for each new program: with a detailed description of concept,  producers, distributors, programming, competition, audience performance… e-nota also provides an access to on-line video excerpts  with more than 2000 programs detected each year the unique Eurodata TV rating database also enables users to spot the best performing new shows in terms of audiences (TV ratings) straightaway.